LinkedIn is the top social networking website for jobseekers. As Jeff Weiner, CEO of LinkedIn, explains it, “Post a full profile and get connected to the people you trust. Because if you’re connected to those people and you posted a profile, then when other people are searching for people, they might find you.”
LinkedIn has more than 332 million registered users. The site adds two new members every second, and 187 million people visit the site each month. With so many members, the rate at which your network expands on LinkedIn can be truly amazing. A hundred strategic contacts could mean access to millions of people in a short amount of time. You’d have to attend dozens — or hundreds — of in-person networking events to equal the reach you can get on LinkedIn.
LinkedIn allows you to leverage the power of your network — the people you know, and the people those people know — to help you connect to the person (or people) who are in a position to offer you a job.
Reid Hoffman, co-founder of LinkedIn, put it this way: LinkedIn is about “connecting talent with opportunity on a massive scale.”
Executives from all Fortune 500 companies are on LinkedIn. Recruiters from every discipline and industry are on LinkedIn. More than four million companies have profile pages on LinkedIn.
However, your LinkedIn profile is not your résumé. LinkedIn is a personal branding page. You need both a résumé and a LinkedIn profile, and they should be in sync with one another, but not be exact copies. The information on your résumé should match your profile (in terms of positions you’ve held, your educational credentials, etc.), but the content you include on your LinkedIn profile will be different than what is included on your résumé.
Creating an optimized LinkedIn profile with Choose Your Worth Resume and Career Services will give you:
- A strong internet presence that showcases your professional brand on the #1 online career network.
- An opportunity to connect with and grow your professional network to help you gain access to more job opportunities.
- The chance to be found by top employers and recruiters.
A well-written and complete LinkedIn profile is essential to maximizing LinkedIn’s application to your job search efforts.
Contact us today to learn more.